How will the website support search visibility?
Ask about crawlability, page titles, headings, URLs, internal links, structured data, redirects, sitemaps, performance and content quality. No responsible provider should guarantee a specific ranking.
How will results be measured?
Define meaningful actions such as calls, form submissions, registrations, purchases or content engagement. Confirm analytics ownership, privacy choices, reporting and who interprets the data.
What maintenance is included?
Clarify software updates, backups, monitoring, security, content time, performance checks, accessibility reviews, broken links and reporting. Define frequency and plan limits.
What support is available?
Document support hours, channels, priority definitions, response targets, emergency procedures and whether support is included, prepaid or billed separately.
What happens if an update breaks the website?
Ask about staging, pre-update backups, testing, rollback, troubleshooting and responsibility for conflicts involving unsupported or custom software.
How will accessibility and content quality be maintained?
New pages and content can introduce barriers or errors. Ongoing responsibilities should include author guidance, periodic review and remediation planning appropriate to the organization.